In this technological age, as media becomes highly fragmented, Billboards – one of the the oldest form of advertising, has stood the test of time and remains highly sort after. A larger than life canvas, Brands can immediately display their stature and message with the dominance of the environment through the Billboard.

Where more than 95% of Singaporeans live in high-rises, the lifestyle and leisure activities are largely shaped by their surrounding urban environment. With increased affluence, household incomes and consumption, brands undeniably recognize the draw of suburban malls. Retail mall advertising brings focus to the brand’s advertising message at the point of purchase.